88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management statistics suggest a company's reputation does not affect just the consumers. Prospective employees also look at scores and take a look at reviews.

Source: Deloitte

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to pick an attorney or a medical professional.

Younger people (age 18-35) are even more likely to hire an expert based on online reviews. Only 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

83 Percent Of Clients Do Not Trust Advertising

The traditional channels to reach customers aren't as prominent as they used to be. Many users who no longer trust advertisements select to take notice of customers' recommendations online.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of All Young Shoppers Were Asked To Give A Review Recently

Of those asked, 80% of clients did leave a review. Overall, businesses have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Google Accounts For 57.5% Of All Reviews Throughout The World

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online ratings data, we learnt that a company needs to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

90% Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

If They Were Asked, 77% Of Consumers Would Probably Give A Review

More than a 35% would submit a review to inform others about their client experience and 24% would probably direct their review to the company itself.

Over a 26% would want to leave a review to assist other individuals with their decision making process.

Source: Podium

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful people understand the value of being informed. User-generated content has an unassailable influence on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'constantly' or 'really frequently'.

Source: Trust You

89% Of Customers Browse A Companies Feedback To Reviews

Not only do the majority of clients read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

15 Percent Of People Don't Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of possible consumers will not even consider doing business with a business they can't discover viewpoints about.

Source: Statuslabs