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Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
15 Percent Of Customers Don't Trust Businesses With No Online Reviews
No trust indicates no interactions. 15% of prospective customers won't even consider working with a company they can't discover viewpoints about.
Source: Statuslabs
90 Percent Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals state about first impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your site, think about asking your visitors to compose one.
Source: Martech Zone
72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews
Regardless of how alluring your marketing is, you still require client reviews. There is no way around it. Consumers are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social media which can likewise influence our purchasing decisions.
According to social reviews data, Facebook affects more than half of users' purchase choices.
Facebook reviews statistics expose that four out of 5 users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Generally two thirds of businesses have outstanding and good scores. Only 5% of companies have a score listed below three stars.
Source: Brightlocal
One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses
Younger people know the value of being informed. User-generated content has an unassailable impact on customers.
If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
89% Of Clients Browse A Companies Responses To Reviews
Not only do many shoppers check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
The Majority Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a positive experience, rather than a average or negative one.
Source: Brightlocal
53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of client reviews stay without a response. That's too bad, since those businesses are losing consumers that way.
Source: Review Trackers
Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually utilize them.
Although we now understand why customer reviews are so effective, many businesses apparently do not.
Source: LsaInsider
73% Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear people aren't pleased with ratings alone.
Written reviews make the statistics appear more authentic which is what the would-be customers are searching for. Almost a 3rd of consumers state composed reviews are the only function that makes them believe the websites' reviews are useful and appropriate.
Source: Fan and Fuel
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all individuals in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to select a physician or a lawyer.
Young people (age 18-35) are even more likely to work with a professional based upon online reviews. Only 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra