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88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Typically two-thirds of companies have excellent and awesome scores. Only 5% of businesses have a score below 3 stars.
Source: Brightlocal
74% Of Regional Businesses Have At Least One Google Review
One review is far from adequate to improve your website's SERP ranking.
Looking at online scores statistics, we learnt that a company needs to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
83% Of All Younger People Were Invited To Leave A Review Recently
Of those invited, 80% of customers did leave a review. In general, businesses have actually asked 66% of all clients to leave a review on their business.
Source: Brightlocal
63.6% Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
These online review statistics show the basic appeal of a website can only go so far when it concerns trust.
Source: Review Trackers
91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews generally carry the same weight as advice from family and friends.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to pick a lawyer or a physician.
Young people (age 18-35) are even more likely to employ a professional based on online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
95% Of Disappointed Clients Will Return To A Company If A Company Manages To Fix Issues Rapidly And Effectively
Consumers don't anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
83% Of Customers Do Not Rely On Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads pick to focus on consumers' suggestions online.
Source: Statuslabs
The Average Review Length Has Become 65% Shorter Since 2010
In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People anticipate to see some unfavorable reviews.
Source: Capterra