77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically 2 out of 3 businesses have exceptional and good rankings. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

95% Of Disappointed Clients Will Go Back To A Company If A Company Takes Care Of Problems Quickly And Effectively

Clients don't anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there's absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

United States Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When individuals read reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA clients.

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our buying preferences.

According to social media reviews data, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of five users are more likely to trust a local business.

Source: RevLocal

70 Percent Of Consumers Choose To Find Out About A Business By Means Of Posts And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually make use of them.

Although we now understand why customer reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

At the present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

83% Of All Young Customers Were Invited To Leave A Review Recently

Of those asked, 80% of clients did submit a review. In general, companies have asked 66% of all consumers to give a review on their company.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Throughout The World

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

72% Of Clients Won't Take Action Before They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still need customer reviews. There is no way around it. Customers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Customers Could Invest 31% More With A Business That Has Great Reviews

Focus on this statistic. The more detailed other users describe your service or product, the more money you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read a lot more reviews to get a better idea of how the business is really doing. Do not depend upon that fact alone.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal