73 Percent Of Customers Believe Customer Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the potential clients are searching for. Practically a third of customers say composed reviews are the only function that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

67% Of Customers Report Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

Reviews have a huge effect on their decision when customers have to choose a service provider.

Source: DemandGenReport

Just 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to consumer review stats, a massive 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

89% Of Customers Like To Read Reviews Using Their Smart Devices

Be it by means of an app or a mobile web browser, consumers choose to read reviews on their mobile phones.

Source: Statista

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To highlight the value of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those same customers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat customers honorably usually succeed, review websites help make sure of that.

Source: Statuslabs

Reviews Published On Twitter Can Increase Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new automobile and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs