The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

95% Of Unsatisfied Consumers Will Return To A Company If A Company Takes Care Of Issues Rapidly And Efficiently

Customers don't expect you to be perfect. They do expect you to remedy things when they go wrong. If there's absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Google Accounts For 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses really make use of them.

Although we now understand why customer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

73 Percent Of Customers Believe Client Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more authentic which is what the prospective customers are looking for. Practically a 3rd of consumers state written reviews are the only feature that makes them believe the sites' reviews are relevant and useful.

Source: Fan and Fuel

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also affect our buying preferences.

According to social media reviews data, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that four out of five users are most likely to rely on a local business.

Source: RevLocal

89% Of Buyers Like To Read Reviews Using Their Smart Devices

Be it through an app or a mobile browser, everyday people choose to read reviews on their cell phones.

Source: Statista

90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

67% Of Customers Report Reviews Are A "Very Crucial" Factor When Picking A Service Provider

When clients need to select a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take note of other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Clients Might Spend 31% More With A Business That Has Terrific Reviews

Pay attention to this fact. The more detailed other users describe your product or service, the more money you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Only 6 Percent Of Consumers Don't Rely On Client Reviews At All

According to client review data, a tremendous 19 percent of customers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online rankings data, we learnt that a business needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal