Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people spend more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews

Regardless of how appealing your marketing is, you still require consumer reviews. There is no skirting around it. Clients are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

70 Percent Of Consumers Choose To Find Out About A Business Via Articles And Reviews, Instead Of Ads

Ads are all well and good, however it deserves trying a different approach too. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall two thirds of companies have exceptional and good ratings. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the basic appeal of a site can just go so far.

Source: Review Trackers

73% Of Customers Think Written Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the stats appear more genuine which is what the would-be customers are trying to find. Nearly a third of consumers state composed reviews are the only feature that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and score stats show people value the opinion of peers more than any other content.

Source: Collective Bias

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Published On Twitter Can Help Grow Revenues By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

The Majority Of Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower ranking actually helps your overall score.

According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of customer reviews go on without a reply. That's regrettable, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can likewise influence our buying decisions.

According to social reviews stats, Facebook impacts the majority of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

Only 6% Of Customers Don't Rely On Consumer Reviews At All

According to customer review stats, a tremendous 19% of consumers constantly trust online reviews and never a buy without checking out reviews first.

Source: Statista