If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Company

This stat is among lots of that show the value of online ratings. Now that news of consumer fulfillment travels this fast, keeping your clients happy is more crucial than ever.

57 percent of customers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for companies with a best five star rating.

Source: Brightlocal

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of clients, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To show the value of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated content has an unassailable effect on consumers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

In recent years reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

Irrespective of how alluring your marketing is, you still need client reviews. There is no other way around it. Customers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying decisions are made rapidly.

Online reviews are certainly persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually use them.

Although we now know why client reviews are so effective, many businesses obviously don't.

Source: LsaInsider

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read a lot more reviews to get a better idea of how the business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

A Lot Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show people choose to comment if they had a favorable experience, rather than a unfavorable or average one.

Source: Brightlocal

Reviews Shared On Twitter Can Help Grow Online Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

83% Of All Young Shoppers Were Invited To Leave A Review Recently

Of those asked, 80% of clients did give a review. In general, businesses have actually asked 66% of all clients to leave a review on their business.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's shoppers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

89% Of Buyers Prefer To Read Reviews Using Their Smartphones

Be it through an app or a mobile internet browser, customers prefer to read reviews on their phones.

Source: Statista