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64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, concur that it increases their purchasing confidence.
Businesses utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
70% Of Consumers Prefer To Discover A Business Through Reviews And Articles, Instead Of Advertisements
Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'really often'.
Source: Trust You
Google Represents 57.5 Percent Of All Reviews World-wide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Selecting A Service Provider
When clients need to select a service provider, reviews have an enormous effect on their decision.
Source: DemandGenReport
Many Best Selling Products Have An Average Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating actually helps your overall score.
According to customer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to buy a new vehicle and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read reviews.
With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs
72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews
No matter how appealing your marketing is, you still require client reviews. There is no way around it. Clients are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
95% Of Unsatisfied Customers Will Go Back To A Business If A Business Makes An Effort To Fix Issues Rapidly And Effectively
Customers don't anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there is nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
88% Of Executives View Reputation Risk As A Top Business Concern
Reputation management stats indicate a business's reputation doesn't impact just the consumers. Potential employees likewise take a look at rankings and take a look at reviews.
Source: Deloitte
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.
Source: Review Trackers
30% Of Consumers Feel Favorable To A Business Which Reacts To Online Reviews
Communicating with your customers builds their trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.
As you may expect, clients who feel this way are more willing to spend more cash with a business.
Source: Statuslabs