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54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star score is the first thing customers see. Still, users focus on other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'always' or 'very often'.
Source: Trust You
Because They Want To Acquire An Item Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82% Of Customers Visit Review Sites.
Users come since they have actually currently formed a buying decision. The majority of them (89%) purchase within a week of their visit.
Source: RevLocal
64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out consumer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Majority Of Individuals Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Typically two-thirds of companies have great and exceptional rankings. Just 5% of businesses have a rating below 3 stars.
Source: Brightlocal
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Ratings
Online review data make it clear people aren't satisfied with scores alone.
Written reviews make the stats appear more authentic which is what the potential customers are trying to find. Practically a third of customers state composed reviews are the only feature that makes them think the websites' reviews are useful and pertinent.
Source: Fan and Fuel
91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review statistics put consumers' reviews as the most credible source of recommendations. Online reviews typically bring the same weight as suggestions from family and friends.
Source: Brightlocal
30% Of Customers Feel Favorable To A Business Which Answers Online Reviews
Communicating with your clients creates trust. Even something as simple as reacting to their reviews and remarks can make them feel valued.
As you might expect, clients who feel this way are happy to invest more money with a company.
Source: Statuslabs
98% Of Yelp's Visitors Purchased From A Business They Found On The Website
Generally, 142 million consumers go to Yelp each month. If you haven't declared your complimentary Yelp business page, this is as excellent a time as any.
Source: RevLocal