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Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses actually use them.
Although we now know why consumer reviews are so powerful, many businesses obviously do not.
Source: LsaInsider
67% Of Customers Say Reviews Are A "Very Important" Factor When Selecting A Solution Provider
When consumers need to pick a solution provider, reviews have an enormous effect on their decision.
Source: DemandGenReport
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.
Source: Capterra
60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social media. With males being twice as likely to be influenced than women.
Reviews and rating stats show people value the opinion of peers more than any other content.
Source: Collective Bias
61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Typically 2 out of 3 companies have outstanding and awesome rankings. Just 5% of businesses have a rating below three stars.
Source: Brightlocal
The Majority Of Best-selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking actually helps your overall rating.
According to client rating stats, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent
User review stats show the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
83% Of All Young Customers Were Invited To Submit A Review Recently
Of those invited, 80% of customers did post a review. Overall, companies have actually asked 66% of all clients to give a review on their business.
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Buyers
18% of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
If They Were Asked, 77% Of Customers Would Undoubtedly Post A Review
More than a 35% would do it to notify others about their client experience and 24% would likely direct their review to the business itself.
Over a 26% would want to give a review to assist other people with their choice making process.
Source: Podium
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Data reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista