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Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Customers
24% of US shoppers consider reviews as 'very influential'.
To illustrate the importance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those very same clients are also going to accept slower shipping times for such items.
Source: Turntonetworks
61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall 2 out of 3 businesses have outstanding and good rankings. Just 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, agree that it increases their buying confidence.
Businesses use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Customers Might Invest 31 Percent More With A Business That Has Terrific Reviews
Pay attention to this statistic. The more detailed other users describe your product or service, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.
Source: Martech Zone
Many Popular Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower rating actually helps your overall rating.
According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.
Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers expect to see some unfavorable reviews.
Source: Capterra
89% Of Consumers Choose To Read Reviews Using Their Smart Devices
Be it via an app or a mobile web browser, customers prefer to read reviews on their phones.
Source: Statista
63.6% Of Customers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the basic popularity of a website can only go so far.
Source: Review Trackers
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can also affect our buying decisions.
According to social media reviews stats, Facebook impacts more than half of users' purchase choices.
Facebook reviews statistics expose that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
Since They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Go To Review Websites.
Review websites are locations that people go to get the truth about a item, business or service . Since they have currently formed a purchase decision, users come. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal