95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

USA Consumers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on different elements of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read a lot more reviews to get a better idea of how the business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users take note of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

If They Were Asked, 77% Of Clients Would Give A Review

More than a 35% would leave a review to notify others about their client encounter and 24% would rather direct their review to the company itself.

Over a 26% would want to post a review to help other people with their choice making process.

Source: Podium

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Looking at online scores statistics, we found out that a company needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Just 6 Percent Of Consumers Don't Rely On Customer Reviews At All

According to client review statistics, a massive 19% of consumers constantly trust online reviews and never a purchase without checking out reviews initially.

Source: Statista

Majority Of Customers Will Not Utilize An Organisation If It Has Less Than A 4 Star Rating

This stat is one of many that show the significance of online scores. Now that news of consumer fulfillment travels this fast, keeping your clients pleased is more crucial than ever.

57% of consumers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked just for companies with a perfect five star score.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

70% Of Consumers Choose To Find Out About A Business By Means Of Posts And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs