30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews

Keeping in touch with your clients develops trust. Even something as basic as responding to their comments and reviews can make them feel valued.

As you might expect, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new vehicle and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Majority Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Ranking

This stat is among numerous that highlight the value of online rankings. Now that news of customer fulfillment travels this quick, keeping your clients happy is more crucial than ever.

57% of customers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for companies with a perfect five star score.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'constantly' or 'really often'.

Source: Trust You

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

A Lot Of Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower rating actually helps your overall score.

According to client rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews World Wide

Google remains in the lead here, followed by Facebook as a remote second.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, rather than a average or negative one.

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and rating data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

98% Of Yelp's Browsers Bought From A Business They Discovered On The Site

Generally, 142 million customers go to Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

53% Of Consumers Expect Businesses To Respond Within A Week To Negative Reviews

Online review statistics clarify that 63% of client reviews stay without a response. That's too bad, since those businesses are losing clients that way.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone