Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new automobile and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you quickly choose a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

72 Percent Of Customers Won't Take Action Before They Read Some Reviews

Regardless of how alluring your marketing is, you still need customer reviews. There's no skirting around it. Customers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

67% Of Consumers Claim Reviews Are A "Very Important" Factor When Selecting A Service Provider

When customers have to choose a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same clients are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat consumers honorably generally prosper, review sites help make sure of that.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users take note of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

74% Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online rankings statistics, we learnt that a business requires to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

The Majority Of Customers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are plainly the more vocal ones.

Source: Statista

Over Half Of Customers Will Not Use A Service If It Has Less Than A 4 Star Rating

This stat is among numerous that illustrate the importance of online ratings. Now that news of client fulfillment travels this fast, keeping your customers delighted is more crucial than ever.

57 percent of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for services with a best five star score.

Source: Brightlocal