72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how captivating your marketing is, you still require consumer reviews. There's no skirting around it. Customers are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

82% Of Consumers Check Out Review Sites Since They Wish To Purchase A Service Or An Item And Wish To Get The Truth About The Businesses Services And Products.

Review websites are places that people go to get the facts about a business, services or product . Since they have currently formed a purchase decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

89% Of Individuals Choose To Read Reviews On Their Smartphones

Be it through an app or a mobile web browser, most people prefer to read reviews on their cell phones.

Source: Statista

A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Income

Businesses that treat clients honorably typically prosper, review sites help make sure of that.

Source: Statuslabs

49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and ranking stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new vehicle and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly pick one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

15% Of Customers Do Not Trust Businesses With No Online Reviews

No trust implies no interactions. 15 percent of possible clients will not even think about working with a company they can't discover opinions about.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Over Half Of Individuals Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista