Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those same consumers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat clients well normally succeed, review sites help make certain of that.

Source: Statuslabs

Users Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying choices are made rapidly.

Online reviews are clearly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general appeal of a site can only go so far.

Source: Review Trackers

53% Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and want the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

83% Of Customers Don't Rely On Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads pick to take note of customers' recommendations online.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review stats prove that 63% of consumer reviews remain without a reaction. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers

Google Accounts For 57.5% Of All Reviews Globally

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

No matter how enticing your marketing is, you still require customer reviews. There is no skirting around it. Customers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the massive effect user rankings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

91% Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics place customers' reviews as the most credible source of suggestions. Online reviews typically carry the exact same weight as guidance from loved ones.

Source: Brightlocal

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and ranking data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'very often'.

Source: Trust You