63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the basic popularity of a website can just go so far.

Source: Review Trackers

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Given that the large bulk of customers read reviews, you would want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and score data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

90 Percent Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

United States Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When people check out reviews, they concentrate on various aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

82% Of Customers Go To Review Websites Because They Wish To Buy A Service Or An Item And Wish To Get The Facts About Business Product Or Services.

Review websites are locations that people go to get the truth about a business, service or product . Users come due to the fact that they have actually currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses really use them.

Although we now know why client reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

Many Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower score actually helps your overall rating.

According to client rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Customers Might Invest 31 Percent More With A Business That Has Terrific Reviews

Take note of this statistic. The more detailed other users explain your product or service, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.

Source: Martech Zone

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats position customers' reviews as the most reliable source of suggestions. Online reviews usually bring the same weight as advice from loved ones.

Source: Brightlocal