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Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected considerably by blogs and reviews on social networks. With men being two times as likely to be affected than women.
Reviews and rating stats show people value the viewpoint of peers more than any other content.
Source: Collective Bias
Reviews Posted On Twitter Can Increase Online Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a surprisingly low number of companies really make use of them.
Although we now understand why customer reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
US Shoppers View "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on various elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.
Source: Statista
95% Of Dissatisfied Clients Will Return To A Company If A Company Deals With Issues Quickly And Efficiently
Clients don't expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
89% Of Customers Prefer To Read Reviews Using Their Cell Phones
Be it via an app or a mobile internet browser, people today prefer to read reviews on their smart phones.
Source: Statista
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the massive effect user ratings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Most Popular Products Have An Average Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower rating actually helps your overall score.
According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
83% Of Consumers Don't Trust Advertising
The standard channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust ads select to take note of customers' recommendations online.
Source: Statuslabs