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The Average Review Word Count Has Gotten 65% Shorter Since 2010
At the present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
89% Of Consumers Like To Read Reviews Using Their Smartphones
Be it through an app or a mobile browser, people young and old choose to read reviews on their phones.
Source: Statista
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's buyers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
90% Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals state about impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
77% Of Customers Would Leave A Review If They Were Asked
More than a 35% would do it to advise others about their consumer experience and 24% would rather direct their review to the business itself.
Over a 26% would be willing to submit a review to assist other people with their choice making process.
Source: Podium
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the enormous effect user ratings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
88% Of Executives View Reputation Risk As A Top Business Concern
Reputation management statistics show a company's reputation does not affect simply the customers. Prospective team members also take a look at ratings and take a look at reviews.
Source: Deloitte
More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people spend more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270%
User review statistics show the purchase probability for an item with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
Over Half Of Shoppers Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are surprisingly the more opinionated ones.
Source: Statista
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US shoppers consider reviews as 'exceptionally influential'.
To illustrate the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same customers are also happy to accept slower shipping times for such products.
Source: Turntonetworks