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Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually utilize them.
Although we now know why customer reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
Just 6 Percent Of Customers Don't Rely On Client Reviews At All
According to consumer review data, a whopping 19 percent of consumers always rely on online reviews and never a make a purchase without checking out reviews initially.
Source: Statista
Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses
Because the large majority of consumers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
American Consumers View "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on various elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US clients.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star rating is the first thing consumers see. Still, users take note of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends
Online review statistics place customers' reviews as the most credible source of recommendations. Online reviews usually carry the same weight as suggestions from family and friends.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A Solitary Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated content can do miracles in regards to conversions.
A single review can have an enormous impact on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44 percent boost.
Source: RevLocal
15% Of Visitors Do Not Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15% of prospective clients won't even consider doing business with a company they can't find viewpoints about.
Source: Statuslabs
74 Percent Of Regional Companies Have At Least One Google Review
One review is far from enough to enhance your site's SERP ranking.
Looking at online ratings data, we learnt that a company requires to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Half Of All Of The Millennial's "Always" Read Online Reviews For Companies
Younger people know the worth of being informed. User-generated material has an indisputable impact on customers.
If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
The Majority Of Customers Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are seemingly the more opinionated ones.
Source: Statista
98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Site
Typically, 142 million consumers check out Yelp on a monthly basis. If you have not claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Many Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal