82% Of Customers Go To Review Websites Since They Want To Buy A Service Or An Item And Want To Get The Facts About The Businesses Products And Services.

Users come because they have actually already formed a buying decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

73 Percent Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't pleased with scores alone.

Consumer reviews make the statistics appear more authentic which is what the would-be consumers are searching for. Nearly a third of consumers state composed reviews are the only function that makes them think the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

74% Of Local Businesses Have At Least 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online scores stats, we discovered that a business needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 6 Percent Of Consumers Do Not Rely On Client Reviews At All

According to customer review data, a massive 19 percent of consumers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

More Than Half Of People Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and ranking stats reveal people value the opinion of peers more than any other content.

Source: Collective Bias

91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics put customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the exact same weight as suggestions from friends and family.

Source: Brightlocal

70 Percent Of Customers Prefer To Find Out About A Business Through Posts And Reviews, Instead Of Ads

Advertisements are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the very best method to find the truth about a service or product.

Source: Statuslabs

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews

Corresponding with your customers creates trust. Even something like reacting to their reviews and remarks can make them feel valued.

As you may expect, customers who feel this way are going to invest more cash with a business.

Source: Statuslabs

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management statistics suggest a business's reputation doesn't impact just the consumers. Potential team members likewise take a look at ratings and read reviews.

Source: Deloitte