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The Typical Review Word Count Has Become 65% Shorter Since 2010
At this present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of clients, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
74% Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from enough to enhance your site's SERP ranking.
Looking at online rankings stats, we discovered that a company needs to have a minimum of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Most Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a average or unfavorable one.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also affect our buying decisions.
According to social media reviews data, Facebook affects more than half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are likely to trust a local business.
Source: RevLocal
Reviews Posted On Twitter Can Help Improve Online Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
73% Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Rankings
Online review data make it clear individuals aren't satisfied with ratings alone.
Consumer reviews make the stats appear more authentic which is what the potential consumers are looking for. Nearly a third of customers say composed reviews are the only feature that makes them believe the sites' reviews are pertinent and helpful.
Source: Fan and Fuel
77% Of Consumers Would Likely Post A Review If They Were Asked
More than a 35% would submit a review to notify others about their consumer experience and 24% would rather direct their review to the company itself.
Over a 26% would want to submit a review to help other people with their decision making process.
Source: Podium
A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat clients honorably generally flourish, review sites help make certain of that.
Source: Statuslabs
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to choose a legal representative or a medical professional.
Younger people (age 18-35) are a lot more likely to employ a professional based on online reviews. Just 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters