Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out client reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Majority Of Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users take notice of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

US Shoppers View "Product Performance" To Be The Most Useful Info In Product Reviews

When people check out reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.

Source: Statista

53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews

Online review statistics show that 63% of consumer reviews remain without a response. That's regrettable, since those companies are losing clients that way.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'really frequently'.

Source: Trust You

70% Of Consumers Choose To Learn About A Business Through Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our purchasing preferences.

According to social media reviews stats, Facebook affects the majority of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that four out of five users are likely to trust a local business.

Source: RevLocal

72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how eye-catching your marketing is, you still need customer reviews. There's no way around it. Consumers are still willing to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

89% Of Buyers Want To Read Reviews Using Their Smartphones

Be it via an app or a mobile internet browser, most people prefer to read reviews on their smart phones.

Source: Statista

83% Of All Young Consumers Were Asked To Give A Review Recently

Of those asked, 80% of clients did submit a review. In general, companies have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.

Source: Review Trackers

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you manage to select one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and rating stats show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias