88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Statistics reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing customers see. Still, users focus on other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews

Keeping in touch with your customers develops trust. Even something easy like reacting to their reviews and remarks can make them feel valued.

As you might anticipate, clients who feel this way are happy to spend more money with a company.

Source: Statuslabs

If A Business Manages To Fix Problems Quickly And Efficiently, 95% Of Unsatisfied Customers Will Go Back To A Business

Consumers don't expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there is absolutely nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. However, they realize the enormous effect user ratings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Income

Businesses that treat consumers honorably normally prosper, review sites help make sure of that.

Source: Statuslabs

89% Of Clients Read A Companies Responses To Reviews

Not only do most individuals check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

63.6% Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.

Source: Review Trackers

Consumers Could Invest 31 Percent More With A Business That Has Terrific Reviews

Focus on this statistic. The better other users describe your product and services, the more money you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

15% Of Clients Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15% of prospective clients won't even consider working with a company they can't discover opinions about.

Source: Statuslabs

89% Of Consumers Want To Read Reviews Using Their Smart Devices

Be it by means of an app or a mobile web browser, people young and old prefer to read reviews on their cell phones.

Source: Statista

Google Represents 57.5% Of All Reviews Globally

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize A Business

This stat is among lots of that illustrate the value of online scores. Now that news of consumer complete satisfaction travels this fast, keeping your customers pleased is more crucial than ever.

57 percent of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for businesses with a best five star ranking.

Source: Brightlocal