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88% Of Executives Consider Reputation Risk As A Leading Business Concern
Reputation management stats suggest a company's reputation doesn't impact simply the customers. Prospective team members also take a look at rankings and read reviews.
Source: Deloitte
72% Of Consumers Will Not Take Action Unless They Read Some Reviews
Irrespective of how alluring your marketing is, you still need client reviews. There's no way around it. Consumers are still ready to hear you out, however they trust other people more.
Source: My Testimonial Engine
A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Profits
Businesses that treat consumers fairly typically succeed, review sites help make sure of that.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
95% Of Disappointed Customers Will Go Back To A Business If A Business Manages To Resolve Problems Rapidly And Efficiently
Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Online Product Reviews About A Product Can Amplify Its Conversion Rate By A Whopping 270 Percent
User review statistics reveal the purchase probability for an item with 5 reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Most people read much more reviews to get a clear view of how the business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
70% Of Customers Prefer To Discover A Business Through Reviews And Articles, Rather Than Ads
Advertisements are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the very best way to find the truth about a service or product.
Source: Statuslabs
49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of customers, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Around The World
Google is in the lead here, followed by Facebook as a remote second.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful people know the value of being informed. User-generated material has an indisputable effect on customers.
If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a new car and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.
With the help of other customers, you quickly choose one that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs