30% Of Clients Feel Positive About A Business Which Answers Online Reviews

Staying connected with your customers builds their trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are going to invest more cash with a company.

Source: Statuslabs

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies really use them.

Although we now know why client reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

Reviews Shared On Twitter Can Boost Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and ranking statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics suggest a company's reputation does not impact just the consumers. Potential team members also look at rankings and read reviews.

Source: Deloitte

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some negative reviews.

Source: Capterra

73 Percent Of Customers Think Client Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the potential clients are looking for. Practically a 3rd of consumers state written reviews are the only feature that makes them believe the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most trustworthy source of suggestions. Online reviews normally bring the very same weight as recommendations from loved ones.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Leave A Review

More than a 35% would post a review to inform others about their customer experience and 24% would likely direct their review to the company itself.

Over a 26% would be willing to give a review to help other people with their choice making process.

Source: Podium

More Than Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Rating

This stat is one of numerous that highlight the importance of online rankings. Now that news of client fulfillment travels this fast, keeping your consumers pleased is more vital than ever.

57% of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for organizations with a best five star ranking.

Source: Brightlocal

The Majority Of Individuals Aged 25-34 Published Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

82 Percent Of Customers Go To Review Websites Since They Want To Purchase A Service Or A Product And Wish To Get The Facts About Business Services And Products.

Users come since they have already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

Software Reviews Impact Over 98% Of All Purchasers

18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Online Product Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270 Percent

User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center