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73 Percent Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear individuals aren't satisfied with scores alone.
Client reviews make the statistics appear more authentic which is what the would-be consumers are trying to find. Practically a third of consumers state written reviews are the only feature that makes them think the sites' reviews are useful and relevant.
Source: Fan and Fuel
The Majority Of Consumers Aged 25-34 Posted Reviews
According to Statista, the younger generations are plainly the more vocal ones.
Source: Statista
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the general appeal of a site can just go so far.
Source: Review Trackers
Software Application Reviews Influence Over 98% Of All Buyers
18% of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also
We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Google Accounts For 57.5 Percent Of All Reviews Around The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically 2 out of 3 companies have excellent and awesome scores. Just 5% of businesses have a score below 3 stars.
Source: Brightlocal
Half Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger people know the worth of being informed. User-generated content has an unassailable influence on consumers.
If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been missing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review statistics position clients' reviews as the most trustworthy source of recommendations. Online reviews generally carry the very same weight as guidance from friends and family.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor
Data reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's shoppers are smart and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge impact user rankings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc