Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new automobile and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you manage to choose a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Shoppers Prefer To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile browser, people young and old choose to read reviews on their cell phones.

Source: Statista

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats show that 63% of consumer reviews go on without a response. That's regrettable, because those businesses are losing customers that way.

Source: Review Trackers

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats indicate a company's reputation doesn't affect just the customers. Potential employees likewise look at rankings and read reviews.

Source: Deloitte

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Generally two-thirds of companies have excellent and awesome scores. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

Over Half Of Consumers Won't Utilize A Business If It Has Less Than A 4 Star Rating

This stat is one of lots of that highlight the value of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your clients delighted is more important than ever.

57 percent of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11 percent looked just for organizations with an ideal five star ranking.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and want the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

If A Company Makes An Effort To Fix Problems Quickly And Effectively, 95% Of Unhappy Consumers Will Return To A Business

Customers do not anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there is absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday