Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'very influential'.

To highlight the significance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more authentic which is what the would-be clients are trying to find. Practically a third of customers state written reviews are the only feature that makes them think the websites' reviews are beneficial and appropriate.

Source: Fan and Fuel

More Than Half Of Consumers Won't Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is among many that highlight the value of online rankings. Now that news of customer satisfaction travels this fast, keeping your consumers delighted is more crucial than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with a perfect five star rating.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other people, you manage to decide on a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

30% Of Customers Feel Positive About A Business Which Responds To Online Reviews

Corresponding with your consumers establishes trust. Even something like reacting to their remarks and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are happy to invest more cash with a business.

Source: Statuslabs

89% Of Consumers Browse A Companies Responses To Reviews

Not only do the majority of shoppers read the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

American Buyers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US customers.

Source: Statista

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management stats indicate a business's reputation doesn't impact just the clients. Prospective employees also take a look at rankings and read reviews.

Source: Deloitte

83 Percent Of Customers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements choose to take note of clients' suggestions online.

Source: Statuslabs

If They Were Asked, 77% Of Customers Would Definitely Leave A Review

More than a 35% would leave a review to advise others about their consumer encounter and 24% would likely direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an unassailable effect on customers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the enormous impact user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and ranking statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read many more reviews to get a clear view of how the business is really doing. Do not depend upon that fact alone.

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal