The Typical Review Length Has Gotten 65% Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. However, they understand the huge impact user rankings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of client reviews remain without a response. That's too bad, because those businesses are losing customers that way.

Source: Review Trackers

Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing decisions are made quickly.

Online reviews are certainly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Keeping in touch with your customers builds their trust. Even something like reacting to their comments and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are ready to spend more cash with a business.

Source: Statuslabs

86% Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

72% Of Clients Won't Take Action Before They Read Some Reviews

Irrespective of how appealing your marketing is, you still need customer reviews. There's no skirting around it. Consumers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you quickly pick one that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to pick a lawyer or a doctor.

Younger people (age 18-35) are much more inclined to hire an expert based upon online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

Online Item Reviews About A Product Can Raise Its Conversion Rate By A Whopping 270%

User review statistics show the purchase probability for a product with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

89% Of Buyers Like To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile internet browser, individuals choose to read reviews on their cell phones.

Source: Statista