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Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Online Product Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270%
User review statistics show the purchase probability for a product with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the importance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those exact same clients are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of client reviews stay without a reaction. That's regrettable, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.
Today's consumers are smart and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
83% Of All Younger Buyers Were Invited To Leave A Review Recently
Of those invited, 80% of clients did post a review. In general, companies have asked 66% of all consumers to give a review on their business.
Source: Brightlocal
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of customers, who focus on the number of reviews is presently at 46 percent.
Source: Brightlocal
86% Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you give them a good experience.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact make use of them.
Although we now know why consumer reviews are so powerful, a lot of businesses apparently don't.
Source: LsaInsider
83 Percent Of Consumers Do Not Trust Advertising
The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements select to focus on consumers' suggestions online.
Source: Statuslabs
Many Popular Items Have An Average Rating Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower score in fact helps your overall rating.
According to consumer rating stats, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
United States Shoppers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on different aspects of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA customers.
Source: Statista
90% Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals say about first impressions?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to write one.
Source: Martech Zone
Clients Could Spend 31% More With A Business That Has Excellent Reviews
Take note of this fact. The more detailed other users describe your product and services, the more money you can charge and consumer review stats reveal to us precisely just how much more.
Source: Martech Zone
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo