54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online scores stats, we discovered that a business requires to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Many Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Google Represents 57.5% Of All Reviews Throughout The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

89% Of Customers Prefer To Read Reviews Using Their Smart Devices

Be it through an app or a mobile browser, people today choose to read reviews on their cell phones.

Source: Statista

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also affect our buying decisions.

According to social media reviews statistics, Facebook affects more than half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of five users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Typically two thirds of businesses have outstanding and awesome scores. Just 5% of companies have a ranking listed below three stars.

Source: Brightlocal

15 Percent Of Consumers Don't Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of prospective customers won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses really make use of them.

Although we now understand why consumer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review statistics place customers' reviews as the most trustworthy source of recommendations. Online reviews normally carry the same weight as advice from friends and family.

Source: Brightlocal

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

67% Of Customers Report Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When consumers need to choose a solution provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the prospective consumers are trying to find. Practically a 3rd of consumers state composed reviews are the only feature that makes them think the sites' reviews are useful and pertinent.

Source: Fan and Fuel

A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat consumers well generally flourish, review sites help make sure of that.

Source: Statuslabs

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista