Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Considering that the huge bulk of consumers read reviews, you would want yours to be inviting to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

72% Of Clients Won't Take Action Before They Check Out Some Reviews

Regardless of how eye-catching your marketing is, you still need client reviews. There is no other way around it. Clients are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a medical professional or a legal representative.

Younger people (age 18-35) are much more likely to work with a professional based upon online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

A Lot Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

90 Percent Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

Reviews Posted On Twitter Can Help Increase Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

If They Were Asked, 77% Of Clients Would Undoubtedly Post A Review

More than a 35% would leave a review to notify others about their client experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to give a review to assist other individuals with their decision making process.

Source: Podium

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics indicate a company's reputation does not affect simply the clients. Prospective team members also take a look at ratings and take a look at reviews.

Source: Deloitte

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review stats show the basic popularity of a site can only go so far when it comes to trust.

Source: Review Trackers

70 Percent Of Customers Choose To Find Out About A Business Via Articles And Reviews, Rather Than Advertisements

Ads are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and ranking data show people value the opinion of peers more than any other material.

Source: Collective Bias

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal