US Buyers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals read reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.

Source: Statista

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Keeping in touch with your customers establishes trust. Even something like reacting to their remarks and reviews can make them feel valued.

As you might anticipate, customers who feel this way are ready to spend more cash with a company.

Source: Statuslabs

70% Of Consumers Choose To Discover A Business Via Reviews And Articles, Instead Of Ads

Ads are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Clients

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those same clients are also going to accept slower shipping times for such products.

Source: Turntonetworks

67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When clients need to choose a service provider, reviews have a massive impact on their decision.

Source: DemandGenReport

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star ranking is the first thing consumers see. Still, users focus on other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our purchasing decisions.

According to social media reviews stats, Facebook impacts the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that four out of five users are more likely to trust a local business.

Source: RevLocal

Just 6% Of Consumers Do Not Rely On Consumer Reviews At All

According to customer review statistics, a tremendous 19% of consumers always trust online reviews and never a buy without checking out reviews first.

Source: Statista