Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

More Than Half Of Consumers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

74% Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online rankings statistics, we learnt that a company needs to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

89% Of Clients Browse A Companies Reactions To Reviews

Not only do many consumers read the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.

Source: Brightlocal

60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and ranking stats reveal people value the opinion of peers more than any other material.

Source: Collective Bias

90 Percent Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

Consumers Could Spend 31% More With A Business That Has Terrific Reviews

Focus on this statistic. The better other users explain your services or product, the more money you can charge and customer review statistics reveal to us exactly how much more.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users take notice of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

The Average Review Length Has Gotten 65% Much Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

70 Percent Of Customers Choose To Find Out About A Business Through Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

72% Of Clients Will Not Take Action Before They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still require consumer reviews. There's no other way around it. Consumers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Reviews Shared On Twitter Can Increase Online Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also influence our buying preferences.

According to social media reviews stats, Facebook impacts over half of users' purchase choices.

Facebook reviews stats reveal that 4 out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal