Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Customers Choose To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile browser, most people choose to read reviews on their mobile devices.

Source: Statista

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Keeping in touch with your customers creates trust. Even something like reacting to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are going to invest more cash with a business.

Source: Statuslabs

The Typical Review Length Has Become 65% Shorter Since 2010

Now a days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

83 Percent Of Consumers Do Not Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust ads choose to take note of consumers' recommendations online.

Source: Statuslabs

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize An Organisation

This stat is among lots of that show the importance of online scores. Now that news of customer satisfaction travels this quick, keeping your consumers delighted is more important than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked just for businesses with a perfect five star score.

Source: Brightlocal

74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from enough to enhance your website's SERP ranking.

Taking a look at online scores data, we found out that a business requires to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing decisions are made rapidly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

If A Business Takes Care Of Problems Quickly And Effectively, 95% Of Unsatisfied Customers Will Go Back To A Company

Customers don't anticipate you to be perfect. When things go wrong, they do expect you to resolve things. If there's absolutely nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

98% Of Yelp's Visitors Bought From A Business They Found On The Website

Normally, 142 million consumers visit Yelp monthly. If you haven't declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

United States Buyers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different aspects of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats show the general appeal of a website can only presume when it comes to trust.

Source: Review Trackers

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a medical professional or a legal representative.

Young people (age 18-35) are even more likely to employ a professional based on online reviews. Only 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review stats show that 63% of consumer reviews go on without a response. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra