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72% Of Customers Won't Take Action Before They Check Out Some Reviews
Irrespective of how alluring your marketing is, you still need customer reviews. There's no skirting around it. Consumers are still ready to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
Online Item Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270 Percent
User review statistics reveal the purchase possibility for a product with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically two thirds of companies have excellent and great scores. Just 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the basic appeal of a site can only go so far.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star ranking is the first thing consumers see. Still, users take note of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.
Source: Statista
Just 6 Percent Of Consumers Don't Rely On Client Reviews At All
According to customer review stats, a tremendous 19 percent of customers always rely on online reviews and never ever a purchase without reading reviews first.
Source: Statista
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read client reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Many Best-selling Items Have An Average Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking actually helps your overall rating.
According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
73% Of Customers Think Consumer Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear people aren't pleased with scores alone.
Client reviews make the statistics appear more genuine which is what the would-be clients are trying to find. Practically a 3rd of customers say composed reviews are the only function that makes them think the sites' reviews are helpful and pertinent.
Source: Fan and Fuel
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.
Source: Capterra
77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs