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Google Accounts For 57.5 Percent Of All Reviews World Wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With men being two times as likely to be affected than ladies.
Reviews and score stats reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a brand-new automobile and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.
With the help of other customers, you manage to pick one that works for you. That's how favorable reviews convert customers into customers.
Source: Consumer Affairs
15% Of Consumers Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15 percent of possible consumers will not even consider working with a company they can't find viewpoints about.
Source: Statuslabs
98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Site
Generally, 142 million consumers go to Yelp every month. This is as excellent a time as any if you haven't claimed your totally free Yelp business page.
Source: RevLocal
Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful people know the value of being informed. User-generated material has an indisputable impact on consumers.
If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal
83 Percent Of Consumers Don't Trust Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements choose to take note of customers' recommendations online.
Source: Statuslabs
More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews generally bring the same weight as advice from family and friends.
Source: Brightlocal
67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
When consumers need to choose a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general popularity of a site can just go so far.
Source: Review Trackers