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71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to pick a lawyer or a doctor.
Younger people (age 18-35) are much more likely to employ an expert based upon online reviews. Just 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.
Reviews and score stats show people value the opinion of peers more than any other content.
Source: Collective Bias
63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review statistics show the basic popularity of a website can only go so far when it concerns trust.
Source: Review Trackers
Clients Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing decisions are made quickly.
Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review statistics position customers' reviews as the most credible source of suggestions. Online reviews generally carry the same weight as advice from loved ones.
Source: Brightlocal
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews
Irrespective of how captivating your marketing is, you still need client reviews. There is no way around it. Clients are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact make use of them.
Although we now know why client reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
Positive Reviews Motivate 68% Of Consumers To Use Local Businesses
Given that the vast bulk of consumers read reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Earnings
Businesses that treat consumers honorably generally succeed, review websites help make certain of that.
Source: Statuslabs
Consumers Could Spend 31% More With A Business That Has Great Reviews
Focus on this statistic. The more detailed other users describe your service or product, the more cash you can charge and customer review stats show us precisely just how much more.
Source: Martech Zone
Majority Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Rating
This stat is among many that illustrate the importance of online ratings. Now that news of customer fulfillment travels this fast, keeping your customers pleased is more vital than ever.
57 percent of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
Moreover, 11 percent looked only for services with a perfect five star rating.
Source: Brightlocal
15 Percent Of Buyers Do Not Trust Businesses With No Online Reviews
No trust implies no interactions. 15 percent of potential clients won't even consider doing business with a company they can't find viewpoints about.
Source: Statuslabs
Google Represents 57.5 Percent Of All Reviews All Over The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is really doing. Don't depend on that figure alone.
Source: Brightlocal