Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you manage to choose one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing choices are made rapidly.

Online reviews are obviously convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Considering that the large majority of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat customers honorably normally flourish, review websites help make sure of that.

Source: Statuslabs

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Utilize An Organisation

This stat is one of many that illustrate the importance of online ratings. Now that news of client satisfaction travels this quick, keeping your customers delighted is more crucial than ever.

57% of consumers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked only for businesses with an ideal five star ranking.

Source: Brightlocal

89% Of Consumers Choose To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile browser, everyday people choose to read reviews on their mobile devices.

Source: Statista

73 Percent Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with scores alone.

Client reviews make the statistics appear more authentic which is what the would-be customers are searching for. Practically a 3rd of consumers say composed reviews are the only feature that makes them think the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats put customers' reviews as the most credible source of recommendations. Online reviews typically bring the exact same weight as guidance from friends and family.

Source: Brightlocal

83% Of All Young Buyers Were Asked To Leave A Review Recently

Of those invited, 80% of customers did give a review. Overall, businesses have actually asked 66% of all consumers to give a review on their business.

Source: Brightlocal