70 Percent Of Customers Choose To Find Out About A Business By Means Of Reviews And Articles, Rather Than Advertisements

Ads are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and rating stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new automobile and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other people, you quickly choose a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

72% Of Clients Will Not Take Action Before They Check Out Some Reviews

Regardless of how appealing your marketing is, you still need customer reviews. There's no other way around it. Clients are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Google Represents 57.5 Percent Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

89% Of Customers Want To Read Reviews Using Their Smartphones

Be it via an app or a mobile internet browser, customers prefer to read reviews on their smart phones.

Source: Statista

82 Percent Of Customers Check Out Review Sites Since They Wish To Acquire A Service Or A Product And Want To Get The Facts About Business Products And Services.

Users come due to the fact that they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review statistics position consumers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the very same weight as suggestions from friends and family.

Source: Brightlocal

77% Of Customers Would Definitely Submit A Review If They Were Asked

More than a 35% would submit a review to notify others about their consumer experience and 24% would probably direct their review to the company itself.

Over a 26% would want to submit a review to help other people with their choice making process.

Source: Podium

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous effect user ratings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc