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Google Accounts For 57.5% Of All Reviews Around The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses
Since the vast majority of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can likewise affect our purchasing decisions.
According to social reviews data, Facebook impacts the majority of users' purchase decisions.
If it has positive reviews, Facebook reviews stats expose that four out of 5 users are more likely to trust a local business.
Source: RevLocal
More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Software Application Reviews Influence Over 98% Of All Buyers
18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
89% Of Customers Review A Businesses Reactions To Reviews
Not only do a lot of shoppers check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
15% Of Users Do Not Trust Businesses Without Any Online Reviews
No trust means no interactions. 15% of possible customers will not even think about doing business with a business they can't discover viewpoints about.
Source: Statuslabs
60% Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and ranking stats show people value the opinion of peers more than any other content.
Source: Collective Bias
70% Of Customers Prefer To Find Out About A Business By Means Of Reviews And Articles, Rather Than Ads
Ads are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a product or service.
Source: Statuslabs
Reviews Posted On Twitter Can Grow Online Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
63.6% Of Customers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the general popularity of a site can just presume when it pertains to trust.
Source: Review Trackers
67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Picking A Service Provider
When clients have to choose a solution provider, reviews have an enormous effect on their decision.
Source: DemandGenReport
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect
Stats reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
83% Of Consumers Don't Rely On Advertising
The conventional channels to reach clients aren't as influential as they used to be. Most users who no longer trust ads pick to focus on consumers' recommendations online.
Source: Statuslabs
30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews
Corresponding with your customers creates trust. Even something as simple as reacting to their reviews and comments can make them feel valued.
As you might expect, clients who feel this way are more willing to invest more money with a company.
Source: Statuslabs