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63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review statistics reveal the general appeal of a website can just go so far when it concerns trust.
Source: Review Trackers
61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Typically two-thirds of companies have excellent and exceptional ratings. Just 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
Only 6 Percent Of Consumers Do Not Rely On Customer Reviews At All
According to consumer review stats, a whopping 19 percent of customers always trust online reviews and never a buy without checking out reviews first.
Source: Statista
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of customers, who focus on the number of reviews is currently at 46 percent.
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Earnings
Businesses that treat consumers fairly normally flourish, review sites help make certain of that.
Source: Statuslabs
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
Consumers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing choices are made rapidly.
Online reviews are obviously persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
More Than Half Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Score
This stat is one of lots of that show the importance of online ratings. Now that news of consumer fulfillment travels this fast, keeping your clients happy is more vital than ever.
57 percent of consumers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.
Additionally, 11 percent looked just for organizations with a perfect five star score.
Source: Brightlocal
Reviews Posted On Twitter Can Help Grow Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
If They Were Asked, 77% Of Consumers Would Probably Post A Review
More than a 35% would leave a review to advise others about their customer encounter and 24% would most likely direct their review to the business itself.
Over a 26% would be willing to leave a review to help other people with their choice making process.
Source: Podium