83% Of Customers Do Not Rely On Advertising

The standard channels to reach consumers aren't as influential as they used to be. Most users who no longer trust advertisements choose to pay attention to customers' suggestions online.

Source: Statuslabs

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get an idea of how the business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the prospective customers are searching for. Almost a third of consumers say composed reviews are the only function that makes them believe the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Use A Service

This stat is among numerous that show the significance of online ratings. Now that news of client satisfaction travels this fast, keeping your customers happy is more crucial than ever.

57% of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked only for organizations with a perfect five star ranking.

Source: Brightlocal

If A Business Handles Issues Quickly And Efficiently, 95% Of Disappointed Clients Will Go Back To A Company

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there is nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Online Product Reviews About A Product Can Improve Its Conversion Rate By A Whopping 270%

User review stats reveal the purchase possibility for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

91% Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats place consumers' reviews as the most reliable source of suggestions. Online reviews normally carry the very same weight as recommendations from loved ones.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the basic popularity of a site can only presume when it concerns trust.

Source: Review Trackers

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies in fact utilize them.

Although we now understand why consumer reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new automobile and there are several models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

77% Of Customers Would Leave A Review If They Were Asked

More than a 35% would post a review to advise others about their client encounter and 24% would definitely direct their review to the company itself.

Over a 26% would want to submit a review to assist other people with their choice making process.

Source: Podium

60% Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and rating stats reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

Consumers Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, buying decisions are made rapidly.

Online reviews are clearly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone