89% Of Buyers Like To Read Reviews On Their Smart Devices

Be it via an app or a mobile web browser, customers prefer to read reviews on their phones.

Source: Statista

30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews

Keeping in touch with your consumers establishes trust. Even something as basic as responding to their comments and reviews can make them feel valued.

As you may expect, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually make use of them.

Although we now understand why consumer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two-thirds of companies have excellent and great ratings. Just 5% of companies have a score listed below 3 stars.

Source: Brightlocal

Positive Reviews Encourage 68% Of Consumers To Use Local Businesses

Considering that the large majority of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat clients well normally succeed, review websites help make sure of that.

Source: Statuslabs

70% Of Customers Choose To Discover A Business By Means Of Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves attempting a different approach also. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and rating data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

Presently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Just 6 Percent Of Consumers Don't Trust Client Reviews At All

According to customer review data, a massive 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US consumers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those very same consumers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get a clear view of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista