More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Clients Browse A Companies Responses To Reviews

Not only do most clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they invest at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To show the value of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same customers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

US Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals check out reviews, they focus on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US clients.

Source: Statista

Customers Could Spend 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this fact. The more detailed other users explain your services or product, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.

Source: Martech Zone

Google Represents 57.5% Of All Reviews Around The Globe

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

91% Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats place customers' reviews as the most trustworthy source of suggestions. Online reviews usually bring the exact same weight as suggestions from family and friends.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews

Keeping in touch with your clients creates trust. Even something like reacting to their reviews and remarks can make them feel appreciated.

As you may expect, clients who feel this way are ready to spend more cash with a company.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a physician or an attorney.

Younger people (age 18-35) are even more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

73% Of Customers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with scores alone.

Client reviews make the statistics appear more genuine which is what the prospective customers are searching for. Almost a 3rd of consumers state written reviews are the only feature that makes them believe the websites' reviews are useful and relevant.

Source: Fan and Fuel

Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a average or negative one.

Source: Brightlocal

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do miracles in terms of conversions.

A single review can have a massive influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent boost.

Source: RevLocal

Reviews Shared On Twitter Can Help Improve Online Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo