77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online scores statistics, we learnt that a company requires to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can likewise influence our purchasing decisions.

According to social reviews data, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that four out of 5 users are most likely to trust a local business.

Source: RevLocal

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Many Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

15% Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of prospective consumers won't even think about working with a company they can't find opinions about.

Source: Statuslabs

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated content has an indisputable influence on consumers.

If businesses think of the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

86% Of Consumers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a business's reputation doesn't impact simply the clients. Potential employees also look at rankings and read reviews.

Source: Deloitte

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous effect user rankings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc