98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Website

Typically, 142 million customers visit Yelp on a monthly basis. This is as excellent a time as any if you have not declared your free Yelp business page.

Source: RevLocal

91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most reliable source of suggestions. Online reviews usually carry the same weight as advice from friends and family.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.

Source: Review Trackers

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To highlight the value of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a new vehicle and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

The Average Review Length Has Gotten 65% Much Shorter Since 2010

At the present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

Since They Desire To Acquire An Item Or A Service And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Go To Review Sites.

Review sites are locations that customers go to get the truth about a product, business or service . Users come since they have already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing customers see. Still, users pay attention to other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

67% Of Customers Say Reviews Are A "Extremely Important" Factor When Picking A Service Provider

Reviews have a massive impact on their decision when customers have to choose a service provider.

Source: DemandGenReport

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Irrespective of how tempting your marketing is, you still require customer reviews. There is no way around it. Customers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

95% Of Disappointed Consumers Will Go Back To A Company If A Business Manages To Fix Issues Quickly And Efficiently

Clients don't expect you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a business can do to fix a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83 Percent Of Customers Do Not Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to take notice of customers' recommendations online.

Source: Statuslabs

73% Of Consumers Believe Customer Reviews Are More Important Than Star And Number Scores

Online review data make it clear individuals aren't pleased with scores alone.

Customer reviews make the stats appear more authentic which is what the would-be clients are trying to find. Practically a third of customers say composed reviews are the only feature that makes them think the sites' reviews are pertinent and beneficial.

Source: Fan and Fuel