61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall 2 out of 3 businesses have excellent and awesome scores. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

Most Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

98% Of Yelp's Browsers Purchased From A Business They Found On The Website

Usually, 142 million consumers visit Yelp on a monthly basis. If you haven't declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

83 Percent Of Clients Do Not Trust Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to take note of clients' suggestions online.

Source: Statuslabs

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Since the vast majority of consumers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new car and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly pick one that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

If A Company Takes Care Of Problems Rapidly And Effectively, 95% Of Unhappy Customers Will Go Back To A Company

Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there's nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

89% Of Customers Browse A Companies Reactions To Reviews

Not only do a lot of consumers read the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal